connect with the power of trends

thefoodpeople identify the trends of today and the foresight of tomorrow so you can shift the future of food and drink. Our unique IP and specialist team of trend spotters watch consumers globally, giving you the direction and clarity to make transformational impact.

Through their innate knowledge, curiosity and 17 years of experience, our ‘champions of change’ interpret thousands of data points to stimulate, inspire and inform our community with the global intelligence that everyone's looking for.

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SIGN UP FOR EXCLUSIVE ACCESS TO AN ENTIRE CHAPTER FROM THE 23-24 ANNUAL TREND BOOK

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Just a few of the hundreds of companies already harnessing the power of trends:

Todays trends, tomorrows opportunities

You’ll seed the opportunities of tomorrow with emergent trends and foresight – through our vast, but easily accessible, trendhub – so you can stay at the forefront of change.

Being at the forefront of change means trends in social culture, food and beverage, health, sustainability as well as category, channel, cuisine and ingredient trends in variety of digestible formats from videos, reports and articles to infographics and interactive maps. Everything you need to be an innovator and shift the future of food and drink.

What’s more, should you require, our Custom Trends reporting means we can look at the world of food and drink through your specific strategic business lens.


'I think of trendhub as an extension of my team. It inspires us, it reinforces our insight and provides market leading "local and global" food trend foresight that is accurate and relevant, both internally and throughout our customer base. The information stream is vast, easily accessible, simple to use, actionable and on the pulse'
Jo Smith – Innovation Director Greencore Megatrends book

With all this and more at your Fingertips

You’ll shift your business to a 'tomorrow space’ with distilled, reliable, digestible and actionable trend insights, keeping your business relevant in this rapidly changing sector. What's more you’ll be best placed to turn the trends of today and foresight of tomorrow, into opportunities for the future.

For a taster of how you’ll be stimulated, inspired and informed, simply sign up to get your free download – a chapter from our invaluable 23-24 Annual Trend Book

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Megatrends book