1893 from the Makers of Pepsi-Cola satisfies an elevated palate, bringing top shelf flavour to moments that are a cut above – and this March, the brand introduced two new exciting flavours to the portfolio – Citrus Cola and Black Currant Cola.
"With bold, unique flavours and premium ingredients we are delivering the next generation of colas with 1893," said Stacy Taffet, Senior Director of Marketing, Pepsi. "We are thrilled to introduce Citrus and Black Currant to the portfolio, offering a modern take for consumers while honoring the original cola recipes created over a century ago by our founder."
Following the successful 2016 introduction of 1893 Original Cola and Ginger Cola, the launch of the new flavours demonstrate the brand's passion for discovery and commitment to providing a unique array of blended top shelf cola choices to meet individual tastes and needs.
1893 brings together premium ingredients and more than 100 years of cola-making expertise to present a great-tasting fusion of the past and present. Inspired by the original recipes created in 1893 by Pepsi founder Caleb Bradham,1893 is a blend of kola nut extract, real sugar and sparkling water.
The new Citrus Cola is the perfect balance of 1893's Original Cola and the refreshing essence of grapefruit. Black Currant Cola also begins with the Original Cola recipe, and is infused with the essence of black currants for a bold berry finish. 1893 can be enjoyed as a delicious standalone beverage or as the perfect enhancement for top shelf cocktails.
The message of top shelf colas will inform all 1893 brand activity for 2017, including cocktail strategy, consumer events and bar community engagement. The 1893 Top Shelf bartender program serves as an extension of the new flavours campaign, demonstrating that a premium spirit is best enjoyed with a premium cola. The program will enlist some of the nation's top award-winning bartenders and explore how today's mixologists are incorporating past and present flavours surrounding the kola nut into clever, refined modern cocktails.
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