2021 Trend Summit Speaker Profile 10 - Amelia Boothman

Returning to our 8th annual Food & Beverage Trend Summit next month is Amelia Boothman, Director of Brand Strategy and Innovation Insight at 1HQ Brand Agency. Amelia joins us to discuss the 'Social & Cultural' forces and drivers in Food & Beverage, both in and out of home.

Amelia's work has seen her identify key cultural phenomena and semiotic interpretations through her studies of Experimental Psychology, allowing a greater sense of emotional connections to be ascertained between consumers and their consumption of food or drink, as well as the social backdrop to these behaviours.

1HQ is a Global team of curious, creative and committed brand specialists. They ask and answer the hard questions that determine how brands should be positioned, how they should innovate and how they are best represented through design and communication. Read more about 1HQ here.

Amelia joins an exciting line up of profiles from across all angles of the food and beverage industries globally. Other speakers including Dr Giles Yeo, x, Sam Ashton-Booth, Development Chef for Tom Aikens, Cliona Howie, CEO of Foundation Earth, Brian Spears, CEO & Founder of New Age Meats, and many more. See the full list of guests here.


Join us on 23rd November 2021 for the upcoming 2022 - 23 food & drink Trend Summit which, for the second year running, will be virtual and broadcast live on the Whova virtual event platform. Registrations are open for the event and entry is free, we simply encourage you to donate as generously as you can to the TFP Foundation.

Click here to find out more about the event, including how you can join us - sign up today!