The Miami Bay Beverage Company, creator of the popular trimino protein-infused water, has received a $2.5M capital infusion from a syndicate of investors led by Vineyard Point Associates. The capital will be used to accelerate MBB's already strong performance, expand into new geographies and prepare the business for a larger capital raise later this year as it continues on its high growth path.
According to CEO Peter Dacey, "trimino, MBB's flagship protein-infused water, is experiencing explosive growth in the Northeast and Texas. The infusion of capital by VPA and others will allow us to expand down the East Coast and through Virginia where we're establishing a strong presence throughout ShopRite, Stop & Shop and Giant Supermarkets."
trimino is currently available in more than 5,000 supermarkets, convenience stores, drug, fitness, and other retailers including TOPS, Price Chopper, WinCo Foods, NOCO Express Convenience Stores, Market Street, Central Market, Brookshire's and in over 700 7-Eleven stores in Texas, Florida and Chicago. Regional distribution will soon begin in Sam's Clubs, Winn Dixie (FL), Walgreen's (MA), and Kroger (TX) in anticipation of strong consumer demand.
VPA is one of MBB's founding investors. Dacey added that, "their leadership and strong engagement has been a key element of developing the trimino brand. In addition, they bring some interesting leverage from portfolio investments that will help accelerate our growth."
Bob Leary, Managing Director of VPA and MBB CMO, said, "trimino is the most exciting beverage to come to market in years. It's the market leader in the mainstream protein water space and its acceptance in the market from consumers, retailers and distributors has been amazing."
trimino protein-infused water "Beats Water, Everyday" with 7g of whey protein, B-complex vitamins, 0 sugar, 0 carbs and only 28 calories. trimino is available in 4 flavours and simply delicious.
Find out more on the trimino website here.