After 61 Years New Zealand Makes an Entrance at Eurovision

There's no music event as outrageous as the Eurovision Song Contest, and there's no wine company quite like Invivo. Put the two together and you've got a prize-winning duet.

Invivo is proud to announce it is the official wine of Eurovision 2017– New Zealand's first ever involvement with the glitter-fuelled event that brings Europe to a standstill.

Since the competition began in 1956, the southern hemisphere nation has never taken part, which was all good and well - until Australia was granted permission to enter in 2015.

Now, thanks to the involvement of Invivo, the kiwis finally have their in as the colourful competition returns for its 61st year on 13 May.

Invivo's cofounder, Tim Lightbourne says, “We're the ideal wine to go with crazy hair, outrageous dresses, way too many wind machines and more white suits than should be legal without a prescription."

It's where 43 countries in Europe (and now Australia) send their most flamboyant performers to represent them on a stage that has been graced by the likes of ABBA, Celine Dion and Bucks Fizz. With roughly 200 million people tuning in each year, it's one of the biggest events on the musical calendar.

Tim and co-founder / winemaker Rob Cameron's involvement in the world's largest singing competition is another first for the innovative pair.

Invivo is known for spearheading New Zealand's first equity crowdfunded winery before producing Graham Norton's Own wines with Graham and later Paul Henry's Own Pinot Noir in 2016.

It's a fitting partnership, since New Zealand's favourite chat show host and Invivo's BFF Graham Norton is hosting Eurovision's UK coverage. Of course, Graham will have a plentiful supply of his wine on hand during the event, courtesy of the Kiwi winemakers. He'll need it – there's no telling how low the Brits can go in the wake of Brexit.

Find out more about the Invivo brand here.