Australian beer brand XXXX has this month announced the launch of its first non-alcoholic variety, XXXX Zero, in nearly a century and a half of brewing.
The new beer from the Queensland-based brewery has also been Climate Active carbon neutral certified, forming part of parent company Lion's wider commitment towards sustainability and their pledge to switch to 100 percent renewable energy by 2025.
"We've taken time to create a product that not only talks to a new generation of discerning drinkers but also gives a XXXX about the environment, as Australia's first carbon neutral certified alcohol-free beer." explained XXXX Brand Director, Chris Allan. "XXXX previously pioneered the mid-strength market with the launch of XXXX Gold.
"We're committed to innovation that empowers Aussie drinkers to make the choices to suit their lifestyle. XXXX Zero is a beer that can be enjoyed for more occasions."
The introduction comes in response to the continued increase in consumer demand for non or low alcoholic beverages. At our 22/23 Online Trend Summit last November we welcomed Christopher Bothwell and Tom Streitberg from no-alcohol distillation brand Ovant who are also doing exciting things in the sector. You can watch the full discussion between them and Charles in the video below.