Balance Bar Innovates With Introduction Of Balance Bites Pop-able Snacks

Balance Bar®, maker of one of America's original nutrition energy bars, has announced its new Balance bites line. A first for the Balance Bar portfolio, Balance bites are delicious, protein-packed, pop-able snack bites with a crunch – perfect for grab-and-go munching. The new bites come in two flavours, chocolate and peanut butter, and come in single-serve pouches of 190kcal, 13g of protein, and are gluten-free and non-GMO.

Balance Bar's new bites feature a 40% carb, 30% protein, 30% dietary fat nutrition principle, scientifically developed to help satisfy hunger. Balance Bar describe the bites as a perfect on-the-go afternoon snack or a wholesome addition to your breakfast mixed into Greek yogurt.

"With 66% of consumers snacking to satisfy a craving, and 44% snacking on-the-go*, it's important to create products that deliver on flavor, nutrition and convenience," said Bradley Charron, Senior Vice President and General Manager for Balance Bar. "Balance bites are a delicious, fresh addition to the category, answering consumer demand for a product that's nutritious and perfect for busy, on-the-go lifestyles. It is an exciting time for Balance Bar as we continue to transform smart snacking."

Balance bites will be available at retailers in late-Spring with an MSRP of $1.79 per bag.