Bazooka Candy Brands, a division of The Topps Company, Inc., is partnering with the phenomenon, YO-KAI WATCH, to introduce a new range of gummies to the U.S. inspired by the characters of the hit TV series on Disney XD and Nintendo 3DS game. Originating in Japan, YO-KAI WATCH became an instant hit and national obsession that has generated over $2BN from licensed merchandise sales in under two years with the number one video game, TV show, movie, toy and comic book. Since making its hugely successful U.S. TV series debut in October 2015, and with the upcoming film coming to the big screen this October, YO-KAI WATCH is quickly becoming a household favourite, partnering with some of entertainments' biggest brands including Disney, Netflix, Hasbro, Nintendo and now Bazooka Candy Brands who is delivering new delicious confectionery treats.
The series, YO-KAI WATCH, chronicles the life of a young boy, Nate, and his adventures with the invisible and mischievous Yo-kai who he is only able to communicate with through a special device, the Yo-kai Watch. Nate befriends the Yo-kai and together they join forces to battle evil while navigating the fun everyday mishaps of being a kid. Bazooka Candy Brands will roll out a new, fun and fruity gummy line in both sweet and sour flavors inspired by YO-KAI WATCH as it continues its legacy of delivering new and innovative Edible Entertainment.
"Bazooka Candy Brands has a long history of partnering with pop culture properties to bring customers fun in the form of edible entertainment," said Elizabeth Mangold, Senior Brand Manager. "The new YO-KAI WATCH gummies are the perfect combination of strong taste appeal and playfulness, and we are thrilled to be partnering with a brand that is on the verge of becoming a pop culture phenomenon."
For more information about Bazooka Candy Brands, visit the website here.