With the Paris Climate summit looming in December of 2015, Ben & Jerry's is meeting the issue of climate change head on with a global campaign to activate fans and citizens around the world. And what would a Ben & Jerry's activism campaign be without a chunky, swirly, euphoric flavour of its own? Enter the new addition to the lineup: Save Our Swirled. With a bed of raspberry ice cream, swirled with rivers of marshmallow and raspberry, and white & dark fudge cone-shaped chunks, raising consciousness never tasted so good!
The new flavour is the latest and greatest contribution to the company's Save Our Swirled campaign that is inspiring citizens across the globe to demand climate action. The international Save Our Swirled campaign kicked-off on the company's Free Cone Day in April.
"This campaign is as important as any we've ever undertaken at Ben & Jerry's and the time to act is now. We're beginning to see that we can make an impact," said Jostein Solheim, CEO of Ben & Jerry's. "Ben & Jerry's has committed to dramatically reducing our own carbon footprint in an effort to help keep warming below 2 degrees. With the Paris climate summit approaching at the end of the year, we are asking our fans to join us in calling on leaders around the world to support the transition to 100% clean energy now," Solheim added.
At scoop shops, events, truck tours, and now freezer cases all around the world, Ben & Jerry's is encouraging fans to stand up and take action to support the transition to 100% clean energy. The company is promoting Avaaz's worldwide petition to world leaders calling for a transition to 100% clean energy. Avaaz, an international organization with over 40 million members worldwide and one of the primary organizers of the People's Climate March, has had more than 2 million signatures on the petition so far, and that's just the beginning. "When you join Avaaz, you become an agent of change," said Ben Jerry's co-founder Jerry Greenfield. Greenfield continued, "this issue is so important, people need to be willing to get into the streets." Of course the company knows that taking action is a lot easier to swallow with a free scoop of ice cream.
For more information about Ben & Jerry's self-imposed carbon tax, or current climate justice campaign, visit www.benjerry.com/climate.