Beyond Meat Breakfast Sausage Launched Tasting Like Traditional Pork

Plant-based food tech startup Beyond Meat has debuted its latest product - the Beyond Breakfast Sausage - at a hospitality show in Chicago.

The new product - which is made from pea, mung bean, rice and sunflower protein - reportedly has the same appearance and flavour as traditional pork sausage, as well as twice as much protein.

Allison Aronoff, Communications Manager for Beyond Meat spoke about the product at the National Restaurant Association Restaurant, Hotel-Motel Show held May 19-22. Arnoff said: "When we build a new product, whether it's Beyond Sausage or Beyond Breakfast Sausage, we're not just taking our burger and shoving it inside a casing. We're really building each new product from the ground up."

She revealed that the company is working on a number of new items, saying: "We are doubling down on our approach to R.&D. and our innovation pipeline.

"We have a lot of exciting announcements coming out this year that just really reinforce that we're the key player in this space, and we're going to continue to show up and surprise you and delight you."

In February, we covered the topic of Vegan Junk Food in foodwatching, and the most popular options that are gaining more and more traction in the industry today. The new Beyond Breakfast Sausage falls nicely in this category. Read the full report on our trendhub here.