Though many still see BrewDog as the new kids on the block, the popular brewery enters its 13th year of existence in 2020, so a slight tweak of familiar appearances could be thought as overdue for the fashionable brand.
However, there is certainly more to this update than meets the eye, as alongside a redesign of BrewDog's familiar array of unique brews comes a range of fresh initiatives to improve sustainability from the first hop to the last drop.
The BrewDog Tomorrow project includes plans such as converting waste beer into vodka and accepting cans disposed off by other brands to repurpose for their own beers. Additionally, a £1 million fund has also been earmarked to help further the research of positive initiatives within brewing and also a variety of charitable organisations.
For punters, there is also the chance to trade 50 empty beer cans for a share of the business as part of the BrewDog Equity Punk fund, having already generated £73 million through six rounds of funding.
James Watt, BrewDog co-founder said: "BrewDog may have grown up a bit, but our underdog spirit is as alive as ever. We want to make sure that we're working to inspire a new kind of business, with sustainability at its core. Real change takes time."