Burger King UK has become the first QSR chain to trial reusable packaging in the UK as it continues its efforts to cut single-use plastic from its restaurants by 2025.
The fast food company announced a new partnership with Loop at the end of April, a global re-use platform, to introduce reusable cups or containers across five branches in Ipswich and the wider Suffolk area. Customers will have the option to pay a small £1 deposit to opt for this sustainable option over using throwaway packaging.
The pilot sees 10 Burger King menu items listed as part of the trial, each available in Loop's reusable packaging covering a range of burgers, sides and drinks - including the Whopper and Crispy Chicken burgers.
Tom Szaky, founder and CEO of TerraCycle and Loop, said: "The partnership between Loop and Burger King UK enables customers in selected UK restaurants a simple and convenient way to trial re-usable packaging when ordering their favourite burgers, sides and drinks.
"Consumer demand for more sustainable options is at an all-time high and the customer response to this exciting trial will be used to inform future plans for a long-term reusable and returnable packaging scheme."
The Loop reusable packaging will be trialled at the five chosen Burger King locations from the 26th of April 2022 until the 5th of September 2022.