Camden Town Brewery has introduced a new flavour ale in collaboration with Marmite for a limited time only in a true love it or hate it style - beer flavoured with Marmite.
The limited edition beer is made using the real yeast-based spread and is now available in retailers nationwide from this week.
"We couldn't be more excited to bring all the lovers out there this brand new beer," explained Ashleigh Amos, head of brand experience and partnerships at Camden Town Brewery in a recent press release. "As lovers ourselves, joining forces with Marmite is an amazing opportunity to really show off our brewing credentials.
"We immediately got to work on how we were going to bring the rich, smoky flavours alive, while keeping the freshest tasting beer our Camden lovers recognise."
Sophie Allan, brand manager at Marmite, added: "Marmite fans love it when we surprise them and put their favourite yeasty spread into new products, and this will be no exception.
" It's no secret that our favourite toast-topper originates from brewer's yeast, so we've simply gone full circle and put Marmite back into beer. Whether you're a lover or a hater, this distinctive Camden Marmite Ale will be one your tastebuds will remember – cheers!"
Find out more aboutthe Camden Town Brewery brand and its products here.