Carlsberg Announce Cardboard Bottle Prototypes

Danish brewing giant Carlsberg have furthered their commitment to the reduction of emissions and improved sustainability within the industry, announcing its debut two prototypes for paper bottles. The work supports Carlsberg's Together Towards Zero initiative, which focuses upon the commitment to reaching zero carbon emissions and a 30% reduction in its full-value-chain carbon footprint by 2030.

The bottles utilise sustainable wood fibre materials, which are then supported by an internal barrier, allowing the paper bottle to store beer for long periods ahead of consumption.

Carlsberg have been aware of the need to improve sustainability within the industry as a whole for several years, with their previous efforts having seen them reduce the use of shrink wrap, harmful inks and develop unique alternatives to the packaging of their goods.

Myriam Shingleton, vice president group development at Carlsberg Group, said: "We continue to innovate across all our packaging formats, and we are pleased with the progress we've made on the Green Fibre Bottle so far. While we are not completely there yet, the two prototypes are an important step towards realising our ultimate ambition of bringing this breakthrough to market. Innovation takes time and we will continue to collaborate with leading experts in order to overcome remaining technical challenges, just as we did with our plastic-reducing Snap Pack."