In celebration of Cath Kidston's 25th Birthday, the fashion brand has given the iconic Heinz soup can a spring makeover. Using some of their most famous prints the Cath Kidston X Heinz collection will not only catch your eye but will brighten up your day! This limited edition collector's box is now available in selected stores, having already sold out online, and 100% of proceeds will be donated to charity, to the The Trussell Trust, a network of food banks that provide emergency food and support to people in crisis.
The HEINZ X CATH KIDSTON collection is the first time that the classic Heinz Soup cans have been the subject of a design take over, with the cans remained largely untouched and unchanged over the last 108 years. It will see classic cans of the soup brand's best-selling recipes – Heinz Cream of Tomato (launched 1910), Cream of Chicken and Classic Vegetable Soup (launched in the 1930s) – given a fresh spring makeover.
Cath Kidston's print design team took a dive into their archive to find three iconic designs – Cowboy, Button Spot and Bramley Sprig – to adorn the classic cans of Heinz Soup, we then gave each a unique Heinz red twist.
Find out more about the limited time collection here.