Iconic children's brand Chewits turns 50 this year. To celebrate this special anniversary Chewits have appointed McCann Manchester to support the 50th anniversary campaign.
Chewits mascot Chewie, who has adorned its packs since the sweets hit the shelves in 1965, has now been brought into the 21st century with his very own app. 'Chewie on the Loose' provides users with the opportunity to take Chewie on his very own rampage. Reminiscent of the original 1970's 'Monster Muncher' adverts with the Chewits monster munching his way through Barrow in Furness Bus Depot, the Taj Mahal and wreaking havoc across the UK. This app allows users to choose their very own rampage point for Chewie to chew through! Chewie can chomp through anything whether it be your school, Buckingham Palace or your best friend's house. Who knows what Chewie will eat you decide!
Brett Cooper, Technical Director of McCann Manchester said "It's been fantastic to work on the Chewits 50th Anniversary project. As part of the project we've been able to work closely with the Chewits to produce a cross device solution that encapsulates the heritage of the brand as well as its future direction."
The app launches mid-April and will be available to play for 4 weeks. Users will also have the opportunity to be entered into a prize draw to win one of 10 hampers. Daily smaller prizes will be given throughout the campaign.
Supporting the launch of the app, McCann will also be running a full digital campaign with exciting competitions and engaging content. Throughout the campaign users can become fully immersed within the timeline history of Chewits.
Joanna Halton, Head Social Strategist of McCann Manchester said "This has been a fabulously fun campaign to work on for a brand who's well-loved across the nation. The social activity will be a celebration of all things Chewits, both new and old, encouraging social sharing, energising fans and evoking nostalgia among Chewits fans. As well as having Chewie On The Loose, we'll be driving awareness through reactive content, engaging initiatives and targeted media to bring the campaign to life."
Join in the fun on Facebook from mid-April and take part in Chewits golden years!