Chipotle Introduces Cilantro Soap Following Meme Popularity

Chipotle Mexican Grill this month brought a popular meme to life by launching Cilantro Soap, exclusively available for purchase online in the US only.

Reports have found that roughly up to 14% of the US population is genetically wired to experience a soapy flavour when eating cilantro, the herb made from the fresh leaves of the coriander plant. And with several Chipotle menu items featuring cilantro, the fresh green herb has been one of the most debated ingredients among fans on social media.

Chipotle itself has jovially played up to this deemed taste for many on social media, but this December took the discussion one step further with the launch of this limited edition soap in time for Christmas.

"Our Cilantro Soap plays into a larger trend of turning digital moments into real life experiences," said Chris Brandt, Chief Marketing Officer. "Every Chipotle fan, regardless of which side of the great cilantro debate they're on, can appreciate this fan-inspired gift."

Along with Cilantro Soap, Chipotle has launched new Chipotle Goods products, including new Iron colourways in its natural Chipotle Goods Avocado Dye Line, an open-looped collection of Chipotle-branded apparel that is dyed with upcycled avocado pits from Chipotle restaurants. All profits from the Chipotle Goods collection go toward supporting organisations that are focused on making fashion or farming more sustainable.

Find out more about Chipotle Goods here.