Chipotle Intros Gold Foil In Celebration Of American Athletes In Tokyo

Chipotle Mexican Grill this month announced it will be serving gold foil-wrapped burritos for a limited time at participating locations in-restaurant and through digital orders in America in celebration of the American athletes competing in Tokyo and call out for fans to cheer on first place finishes during the games.

This is the first time Chipotle has introduced gold foil nationwide since it celebrated its 18th anniversary and debuted gold foil-wrapped burritos in 2011.

"We pride ourselves on being a go-to restaurant for many of the country's top competitors," said Chris Brandt, Chief Marketing Officer. "Our gold foil is symbolic of our support of American athletics and commitment to providing Real Food for Real Athletes."

Chipotle already started its celebration of American athletes last month with several new digital menu items exclusively on the Chipotle app and website as well as new episodes of its popular "Unwrapped" video series. The brand is focused on helping athletes perform their best by providing proper nutrition through real food and real ingredients.

For more information on Team Chipotle and their custom menu items, visit the website here.