Last month, global colour authority Pantone announced its much-anticipated colour of the year for 2020 revealing the Classic Blue shade as its favoured choice for the 12 months to come. The variant of navy blue is said to be 'solid and dependable', evoking thoughts of comfort and familiarity.
With blue being the world's favourite colour, as per YouGov statistics, it's easy to see why Classic Blue is being seen as an uncontroversial and neutral choice. In a tumultuous world, Classic Blue is intended to be a calm influence; Leatrice Eiseman, executive director of the Pantone Colour Institute, is quoted as saying "we are living in a time that required time and faith" in reference to why the colour was chosen.
To launch the shade, Pantone teamed up with a range of suppliers and brands to create blue foods and drinks that matched the hue. These included: Empress 1908 creating a Classic Blue cocktail using Empress 1908 Gin, Giffard Pamplemousse, dry vermouth, Tea Leaves classic blue tea and lemon peel; Scribe Winery provided a wine inspired by the "connection and relaxed interaction" of Classic Blue; JUST provided the water which is 100% responsibly sourced spring water packaged in plant-based cartons; and Supermoon Bakery provided sweet and savoury blue treats.
Other industries to get in on the act and to show their affinity to the classic blue shade are fashion and interiors design, including that within the restaurant sector.
Classic Blue fits into 2 of thefoodpeople's 2020/21 food and drink mega-trends: Wondrous Nature and Cultural Transformation.
Find out more about the Pantone of the year and where its effects have been seen over on our trendhub.