Two leading brands have come together to create a pair of limited-time-only products - a Coca‑Cola OREO Zero Sugar drink and the OREO Coca‑Cola Sandwich Cookie.
The exclusive offerings are the latest surprise-and-delight drops from the global Coca‑Cola Creations platform, which lends the iconic Coca‑Cola brand to new creative expressions, unexpected flavours and immersive experiences anchored in the core Gen Z passions of music, gaming, sports, technology and pop culture.
The OREO Coca‑Cola Sandwich Cookie features two signature chocolate basecakes paired with a Coca‑Cola taste, embossed with branded designs, with a smooth creme filling and studded with red edible glitter. Coca‑Cola OREO Zero Sugar features the classic Coca‑Cola taste with OREO cookie hints.
"We took careful steps to ensure we delivered the OREO experience in a Coca‑Cola, and vice versa," said Oana Vlad, Global VP, Brand Strategy at The Coca‑Cola Company. "Both products went through several iterations, and we look forward to following the public conversation of what each tastes like. At the end of day, our mutual commitment to product quality and technical excellence — and our willingness to have fun and work together as one team — made this possible."
Elsewhere in drinks NPD, Heineken UK has launched a collection of Rum Stripe RTD cocktails, expanding the Red Stripe range. Three new fruity flavours are being rolled out - Rum Punch, Cherry & Cranberry and Pineapple & Coconut.
Katie Park, head of Beyond Beer at Heineken UK, comments: "We are thrilled to introduce Rum Stripe by Red Stripe in three creative flavour combinations which will allow UK consumers to 'Taste the Tropics'. At Heineken UK, we have a strong track record of bringing category-leading innovation to the market, consistently evolving our portfolio of brands in line with market trends, and always keeping the consumer at the heart. This is exactly what we have set out to achieve with this launch.
"By investing in categories outside of traditional beer & cider, we can leverage the strength of our popular brands to introduce innovative drinks that consumers can trust will deliver on quality. From a shopper perspective, seeing renowned brands move into new formats naturally inspires curiosity and excitement which, in turn, will help our retailer partners grow their sales and drive footfall."