Coca Cola And Pernod Ricard Collaborate On New Absolut Vodka Sprite RTD Cocktail

Coca‑Cola and Pernod Ricard have announced a global collaboration to debut Absolut Vodka & Sprite in a ready-to-drink pre-mixed cocktail format in 2024.

Absolut & Sprite will be made with Absolut, the premium vodka, and Sprite, the lemon-lime sparkling soft drink. The pre-mixed cocktail will be available in versions with Sprite and Sprite Zero Sugar, with the initial launch planned for select countries across European in early 2024, including the United Kingdom, the Netherlands, Spain and Germany.

"We keep consumers at the centre of everything we do as we continue to develop our portfolio as a total beverage company," said James Quincey, Chairman and CEO of The Coca‑Cola Company. "We are expanding in the alcohol ready-to-drink space, including products that use select brands from our core portfolio. We are excited about our new relationship with Pernod Ricard and look forward to the introduction of Absolut & Sprite."

"This very promising and pioneering project brings together two leading companies who are committed to offering their consumers new experiences around premium products," said Alexandre Ricard, CEO of Pernod Ricard, a worldwide leader in the spirits and wine industry.

Absolut & Sprite ready-to-drink packaging will feature two of the world's most recognisable global trademarks. Absolut was established in 1879 in Sweden. Since then, it has become a world-renowned premium vodka brand, crafted using the finest Swedish winter wheat. Sprite was established in 1959 in Germany and has grown to be one of the biggest brands in The Coca‑Cola Company's global portfolio.