Coca Cola Opens New London Flagship Store

Following the successful opening of similar retail stores in America, Coca Cola has launched a new flagship store in London where customers can immerse themselves into the brand with tastings, merchandise, limited edition drops and more.

"We have opened the doors in London to our first new concept store in Europe," explained Michelle Moorehead, VP of licensing and retail at The Coca Cola Company.

"This store is a chance for us to provide Coca Cola fans with a premium array of fashion and collectibles, and fresh ways to experience our drinks. Through a collection of products made from recycled materials, it also gives us a great opportunity to share our sustainability commitments with people and bring them with us on our journey to a World Without Waste."

The new venue, located in Covent Garden, features clothing collections such as sportswear, workwear, sustainable apparel and accessories collection sourced from recycled plastic. Alongside this there's further fashion collaborations with a number of leading global designers including Bape, Herschel, Soho Grit, Alma de Ace and more.

Find out more about the London store here.

Image credit Coca Cola.