Craft Brewery Brighton Bier Campaigns to Save Brighton's Seafront with New Pale Ale

Here's a nice story that's local to thefoodpeople. Brighton Bier aims to help save the historic Maderia Drive seafront arches. Brighton's original craft brewery is set to donate 25% of profits made from it's craft Pale Ale, MABIERA, to the city's Save Madeira Terrace campaign.

Back in 2017, a crowdfunding campaign, led by Brighton & Hove City Council, was quick to exceeded its target, raising over £464,000 that is to be spent on restoring three of the historic Madeira Terrace arches to their former glory. Due to public demand a wider restoration fund has now been set up to continue the fundraising with the end goal of restoring the whole terrace.

“We would love to one day be brewing Brighton Bier on Brighton beach as part of a restored and revitalised Madeira Terrace seafront area, and realised we could help immediately by brewing a beer specifically for the restoration campaign," said Brighton Bier Founder and Brewer Gary Sillence.

The recipe for "MABIERA" includes subtle nods to the challenge of restoring and modernising the areas surrounding Madeira Terrace. The beer pairs classic American hop variety Centennial with a newer experimental variety bred by the Hop Breeding Company and known simply as HBC431, and is fermented with a combination of an historic flavourful English ale yeast and a modern West Coast American strain.

Find out more about the Brighton Bier brand, as well as information on the campaign, on its website.