Deliciously Ella Launches Vegan Frozen Range

The Deliciously Ella brand, championing plant-based food and vegan eating, has launched a new range of vegan frozen ready meals, which comes soon after we reported on the recent rise in popularity of frozen food in our foodwatching July report.

The new range will include Sweet Potato & Black Bean Shepherd's Pie, Five Bean Chilli, Thai Yellow Curry, Cauliflower & Lentil Dahl and Spiced Spinach & Potato Cakes, all based on existing Deliciously Ella recipes. Befitting of all the Deliciously Ella stands for, each of the ready meals will be packaged in recyclable paper and plastic.

In our foodwatching report on frozen, we covered the driving forces behind the recent rise in frozen meal consumption, including convenience, health and renewed interest from Millennial, as well as some current consumer favourites including cauliflower, varieties of fish, and more.

Read the full July foodwatching 'Frozen' report here.