This week Domino’s Pizza launched a new gluten free pizza. The company is the UK’s first major pizza delivery chain to provide a pizza which is suitable for coeliacs and those who are gluten-intolerant.
Accredited by Coeliac UK, the national charity for people with coeliac disease, Domino's new gluten-free pizza will be available nationwide for delivery and collection orders from November 19, 2012. While some gluten-free products attract a premium, Domino's gluten-free pizza will be charged at the same price as its other pizzas.
Following numerous requests from the general public, Domino's has spent the past four years searching the UK and overseas for a suitable supplier for the gluten-free base. After rigorous testing, the company has found a gluten-free base which meets Domino's high standards for both quality and taste.
The new pizza base will also be suitable for those who are allergic to dairy or lactose-intolerant and, as all Domino's pizzas are made to order from scratch, it can be ordered without cheese to provide a dairy-free pizza.
Simon Wallis, sales and marketing director for Domino's, said: "It's been a long time coming but we can't wait to officially launch our new gluten-free pizza. We've worked long and hard with Coeliac UK and our new product development team to develop a product which is not only gluten-free but really tastes great too. We hope the product will bring the enjoyment of pizza to a new set of customers who, until now, haven't been able to tuck into a Domino's with their friends and family."
Sarah Sleet, Coeliac UK chief executive, said: "We know that eating out safely is a top concern for people with coeliac disease, who must follow a strict gluten-free diet for life. We are working with the catering industry to help them deliver good quality menu choices for people with coeliac disease and are delighted that Domino's is recognising the importance of catering for this market."
Domino's gluten-free pizza has been available to order online and in-store since November 19, 2012. To order or find your nearest store, log onto http://www.dominos.co.uk.