Easter Celebrations 2020

It was an Easter like no other. Celebrated amidst the global pandemic, and under lockdown big family celebrations and church services took a back seat.

1) However, we still came together to make the long weekend special – Virtual Easter cook ups (and meals) were held with family and friends. Extra special attention was turned inwards towards the home, as table-scaping ideas ranging from simple flowers to full on Easter décor helped to bring Spring inside. Some routines such as egg hunts were celebrated like never before as there was more time for Easter craft with the children.

2) Chocolate egg sales moved online (and quickly sold out) , as consumers were reluctant to venture out for luxuries. For those that could get their chocolate fix, indulgent thicker chocolate shells trended with nutty textures and floral flavours such as dark chocolate shells infused with rose oil. Chocolate is the ultimate feel-good treat for many of us, and as we live with uncertain times, these indulgent and escapist moments became even more important. Easter bakes also took centre stage, however, this was no ordinary baking occasion…Classics such as carrot cake and banana bread took their place alongside Easter show stoppers as consumers sought out of the comfort of fail- safe classic recipes.

3) Easter is a time for sharing and 2020 came into its own. Retailers and food service outlets gave away free chocolate eggs and confectionary to front line workers as a small gesture to say thank you. Chefs moved online to share recipe tips for cooking and baking in a new era where usual ingredients weren't always to hand. From innovative ways of using left overs to flour less baking ideas, there was something for everyone. Purposeful brands came to the fore as they adapted to the new norm. Cross town doughnuts launched operationdoughnation where Easter treats were delivered to NHS staff as well as joining forces with grocery essentials to launch the collective box scheme.

You can read the full in-depth report of Easter by click here.