Edible Arrangements Launches Newest Brand - Edible Chocolate

Edible Arrangements, the global leader in creatively designed fresh cut fruit arrangements, recently announced the launch of its newest brand: EdibleĀ® Chocolate. Edible has already been unyielding in its commitment to quality chocolate, using real semisweet and white chocolate in its Edible Dipped Fruit line and providing delicious chocolate customisation options including Gourmet Belgian Chocolate Pops and chocolate sentiments for a variety of occasions. The creation of the Edible Chocolate brand expands the company's reach, allowing Edible to provide exceptional chocolate experiences to millions of customers, increase customer frequency and relevancy with new gifting options, and further establish the company as both a fruit and chocolate expert.

"Thanks to our industry leading chocolate Dipped Fruitā„¢ line, Edible is already perceived by customers as a destination for chocolate," said Rob Price, President of Edible Arrangements. "Today, we begin a multiyear journey that will help Edible further establish our leadership in chocolate."

The first product to launch under the Edible Chocolate brand is the result of a collaboration with James Beard Award-winning and famed New York City master chocolatier Jacques Torres, fondly referred to as Mr. Chocolate. Just in time for the holiday season, the new Edible Signature Chocolate Box provides customers with a delicious and beautiful gift option that's perfect for chocolate lovers, business gifting, quick gift solutions, and more.

"Chocolate is the largest food gifting category in the U.S., and 77% of our customers already buy it as a gift every year," added Price. "So, it made sense for us to expand our offering to meet those gifting needs. And, based on successful in-market testing, we anticipate that our exceptional new Edible Signature Chocolate Box will be an amazing contributor to sales, profits and brand equity."

The brand chose to partner with renowned chocolatier Jacques Torres based on his expertise and more than 40 years of dedication to creating fresh, hand-crafted chocolates.

"Knowing that Edible Arrangements takes just as much pride in the standard and quality of their product as I do, I was happy to partner with them on this exciting new offering," said Jacques Torres. "Chocolate is my passion, and pairing it with fruit, caramel or nuts is always a delectable combination. The new Edible Signature Chocolate Box is no exception."

Fid out more about the Edible Arrangements brand on its website here.