Ex NFL Player Announces New Company to Harness the Power of Plant-Based Nutrition

LYFE Fuel's Daily Essential shakes, the company's first product, cuts through a maze of nutritional clutter to make eating well and living optimally easy for everyone. The plant-based meal replacement shakes provide life's daily essential nutrients in one simple product. It's a radically, holistic new take on nutrition.

While playing professional football in the NFL, LYFE founder Chris Manderino was required to constantly put on weight to compete at a high level. Amassing more than 40 pounds of excess weight was not a pleasant experience.

After the NFL, Manderino pursued an opportunity to live abroad while playing football in Italy. Manderino was struck by the vast cultural chasm between the Italian approach to food and the American approach. Italians, even with all the pizza, pasta, downtime and copious desserts, seemed a much healthier population than the US. Manderino boiled it down to this striking difference: in Italy, food was simpler. The Italians used higher quality, mostly plant-based ingredients and had smaller portion sizes.

That revelation inspired a career change, and Manderino took a job in the nutraceutical industry. He began to study dietary and training theories, and while most nutritionists and food experts disagreed on just about everything else, there was one thing everyone seemed to agree on: eating a plant-based diet is the most important thing you can do for your health.

On further study, Manderino realized that plant-based diets are also critical to the future of humanity. With population growth set to explode, land and natural resources per capita are dwindling. Transitioning to a plant-based diet is better for humans, but it's also better for the planet.

To his surprise, Manderino found that even those who have made the transition to a plant-based diet have it no simpler: with the transition to veganism going mainstream, the choices are now as complex as ever, and there's no evidence that all those "organic" products are any healthier or of higher quality than traditional crops.

Using this knowledge, Manderino co-founded LYFE Fuel. Every aspect of LYFE is backed by science, right down to the amounts of each ingredient. Instead of simply throwing healthy ingredients together, LYFE's products are engineered with the specific purpose of aiding absorption to make sure the body receives the full benefits of each and every life-sustaining nutrient. With a vision to become a leader in personalised nutrition, LYFE has launched with The Daily Essentials Shake, essentially combining 8 products into one delicious powder.

The Daily Essentials Shake is an all natural, plant-based meal replacement powder engineered to provide exactly the nutritional elements that are frequently missing from the standard American diet (SAD). The Daily Essentials Shake includes a precise combination of the highest quality organic greens like kale and chlorella, vitamins and minerals, CoQ-10, digestive enzymes, plant-based proteins, probiotics, antioxidants and OMEGA-3's to fill the common nutritional gaps that occur and contribute to optimal health and performance.

With a deeply held belief in building a more sustainable future, LYFE has partnered with Vitamin Angels to provide life-saving Vitamin A supplementation to a child in need for every purchase of LYFE products. Malnutrition is one of the most pressing global humanitarian issues facing society today, which is why LYFE is committed to making an impact by supporting this cause.

Find out more about the products and the LYFE brand here.