Exploring categorywatching - Easter and Mother's Day

Our latest categorywatching report is out, taking a look at what caught our eye and made most of an impact over the recent Easter and Mother's Day celebrations. As usual, we've pulled together the most interesting take outs to share with you.


While chocolate is still very much part of celebrations this Spring, a healthier approach prevails. From kid's puzzles with mini treat size chocolate as an Easter egg gift through to hot cross bun flavoured energy balls, it's all about healthier ingredients and treat sizes that are just enough to satisfy that sweet Easter craving.

e.g. Hot Cross Bun Bliss Balls loaded with dates, nuts and spices, Tanja Market Fair, Australia

Great Eggs-pectations

Eggs-pectations are played with as the classic chocolate shell is revamped. The traditional milk chocolate shell is anything but same old as different textures, colours and shapes come to the forefront as well as plenty of surprises inside.

e.g. Ruby Chocolate Egg, Chef Silvia Federica Boldetti

Outside the Box

Mother's Day and Easter are re-defined this year as age old stereotypes and preconceptions are abandoned. From non-alcoholic cocktails for the non-drinker through to simply celebrating seasonal ingredients with Mother's Day veg boxes and sakura afternoon teas, these events don't always have to be about chocolate eggs and fizz. Instead gifts and Easter roasts are increasingly tailored to the individual with vegan dishes and seafood gaining popularity. A one size fits all approach is abandoned and replaced with more thought towards people and the planet.

e.g. Mother's Day Natoora x The River Cafe gift boxes, filled with radically seasonal fruit & vegetables, the River Café 30 cook book and a Paul Smith apron

Read the full Easter and Mother's Day category watching report here.