Fentimans Launches 'Save The Botanicals' Campaign

In line with this year's Earth Day - 22nd April - Artisanal soft drinks and mixer maker Fentimans is launching the Save the Botanicals campaign to raise awareness of endangered British plant species through cocktails.

The new Save the Botanicals cocktail menu will be launched across top bars in the UK over the coming Easter Bank Holiday, 19th to 22nd April. Each cocktail is named after and inspired by one of Britain's most rare indigenous plant species.

Earth Day takes place annually on the 22nd April and is the world's largest environmental movement whose mission is to educate the public about the environmental challenges facing our planet. Fentimans has chosen its cause due to their own reliance on sustainable botanicals; from the ginger root, yarrow and speedwell that help form the basis of their beverages to the citrus, florals and spices that add flavour. Each natural ingredient used by Fentimans is the result of a harmonious eco-system of which every species plays a vital part, so it's time to help preserve some of the hedgerow, woodland and meadow plants which have fallen dangerously into decline in recent years.

Fentimans has partnered with top cocktail bars across the country including Public in Sheffield, Cottonopolis in Manchester, Her Majesty's Secret Service in Bristol, Mr Foggs and Heads + Tails in London, Plotting Parlour in Brighton, and Fifty-Six North in Edinburgh.

Find out more about Fentimans brand and the campaign on its website here.