Ferrero UK has launched a new Nutella Ice Cream Tub into Morrisons stores around the country ahead of a wider roll out later this year.
The brand's latest expansion outside of the spreads category features layers of Nutella with hazelnut-flavoured ice cream and Nutella swirls.
Commenting on the new product, a Ferrero spokesperson said: "Early strong performances across Europe confirm the potential of Nutella Ice Cream here in the UK. When you consider that the tubs segment in the UK is the largest across Europe at a value of just above £300M, the potential for retailers operating in this market is incredibly exciting – particularly with the brand's loyal fan base.
"What's more, new flavours and premium SKUs drove growth in ice cream this past year, so we're confident the appetite is there from shoppers looking for quality NPD from brands they love. We entered the ice cream market with Ferrero Rocher Classic Ice Cream Sticks last year, which exceeded expectations as the number one chocolate ice cream snack value driver, and number one 2023 NPD in rate of sale."