Calling all cheesecake fanatics! Fiber One is introducing the perfect treat to satisfy cheesecake cravings any time with new Fiber One Cheesecake Bars in Salted Caramel and Strawberry. In honour of the new, guilt-free treat, Fiber One is turning the recent National Cheesecake Day – July 30 – into a month-long cheesecake celebration. The brand kicked off the celebration with a pop-up Cheesecake Café sampling event at Grand Central Station, in New York City on National Cheesecake Day. The cheesecake celebration will continue throughout August, with Fiber One hosting its own Cheesecake Appreciation Month Sweepstakes and a partnership with Hungry Girl to give tips on guilt-free ways to indulge in the dessert.
"We are excited to introduce a guilt-free option inspired by a classic American dessert," said Maria Lopez, associate marketing manager. "Fiber One Cheesecake Bars have cheesecake taste and texture that fulfill cheesecake cravings. This new offering is definitely worth celebrating throughout August and beyond."
With five grams of fibre and 150 calories per individually packaged bar, Fiber One Cheesecake Bars are the perfect guilt-free dessert with the added benefit of fibre. The irresistible layers of graham cracker-y goodness and creamy cheesecake allow you to indulge in a sweet treat without fighting your instincts to fill your cheesecake cravings.
Visit www.FiberOne.com for more information on Fiber One Cheesecake Bars and other guilt-free snack options.