Shoppers at Los Angeles premium organic grocer Erewhon will have the power to impact the plastics crisis and fight climate change by purchasing fully biodegradable water bottles from Cove.
Cove, the California-based material innovation company, launched the first biodegradable water bottles this month. The new bottles are currently available at Erewhon stores throughout LA, as well as online. But the brand has already announced that it will announce new retail partners in coming months as it scales up manufacturing at its production facility.
"Plastic water bottles have become the emblem of our modern pollution crisis," said Alex Totterman, founder and CEO of Cove. "By bringing a truly biodegradable alternative to plastic to customers and the industry as a whole, we can begin to reduce plastic waste in our communities."
Cove bottles are plastic-free, biodegradable, renewable, non-toxic and compostable. They are made with a sustainably sourced, naturally occurring biopolymer called PHA.
PHA is produced and consumed by microorganisms that occur all over the world, including soil-inhabiting and marine microorganisms. It biodegrades in all natural environments – fresh water, soil and marine environments – and breaks down without producing any toxic waste. It is broadly biodegradable at a rate comparable to cellulose, the building block of plant life and the primary component of paper.
"Plastic pollution is in need of real solutions," said Jon Shulkin, Partner and Co-President of Valor Equity Partners. "We are extremely grateful to have partnered with Cove and led multiple financing rounds to support the Company's vision for solving the plastic water bottle problem. We believe Cove has the potential to bring meaningful change to the consumer packaging sector."
Cove relies on sustainable and ethical practices throughout its production process: our supplies are 100% North American; we use minimal shipping, refrain from sourcing water from drought-stricken areas and grant employees full respect and generous benefits.
Cove is a material innovation company that reinvents consumer products that contribute most to environmental pollution, starting with the world's first biodegradable water bottle. Find out more about the company here.