FlapJacked Launches First-to-Market High-Protein Cookie Mix

FlapJacked, maker of high-protein pancakes, muffins and smoothies, announced today the official release of its newest product line: protein cookie mixes. FlapJacked Protein Cookie & Baking Mix becomes the first widely-available high-protein baking mix specially formulated for cookies. FlapJacked Protein Cookie Mix offer consumers five times the amount of protein, with less carbohydrates and sugar, than traditional cookie mixes, with a delectable taste rivaling the traditional cookie mixes.

"With five kids, cookies have long been a staple in the Bacon household," said Jennifer Bacon, co-founder of FlapJacked. "The challenge for us has always been to create a healthier batch of cookies, without losing the satisfying taste we crave. With FlapJacked Protein Cookie Mix, we've developed a scrumptious, yet much more nutritionally balanced cookie the whole family loves, so we can now enjoy them guilt-free."

FlapJacked Protein Cookie Mix also differentiates from packaged, ready-to-eat protein cookies by giving consumers the ability to portion-control and customise recipes based on their individual diets and snacking preferences. One bag of FlapJacked cookie mix makes 12 cookies for active families, athletes and weight-conscious consumers to enjoy over the course of a week.

FlapJacked Protein Cookie Mixes are available in three easy-to-prepare flavours – Chocolate Chip, Double Chocolate and Oatmeal. Each mix contains:

  • 10g of protein per serving (42g, approx. 2 cookies), more than the leading cookie mixes and packaged protein cookies
  • Less carbs and sugar per serving than the leading cookie mixes
  • Gluten-free, non-GMO and artificial-free ingredients for health and eco-conscious consumers
  • Flexible baking mix for protein bars, protein brownies and more

Find out more about the brand at flapjacked.com