General Mills New Products Meet Global Demand for Simplicity

General Mills is releasing its line-up of new products around the world to meet global demand for great taste and simplicity. Highlights include "Oui" by Yoplait, a French-style yoghurt with simple ingredients like whole milk and real fruit; great tasting cereals like Apple Cinnamon Toast Crunch and Blueberry Chex; Betty Crocker "original recipe" cake mix made with seven pantry-friendly ingredients, Annie's organic cheese puffs, and super premium, indulgent Häagen-Dazs mini stick bars.

"Regardless of the changing consumer landscape, one thing remains consistent, people still want great-tasting products," said Jeff Harmening, chief executive officer of General Mills. "We're increasing our levels of innovation across the board, with a laser focus on delivering exceptional taste with simple ingredients -- whether it's pioneering new innovation like French-style yogurt in the U.S. and Häagen-Dazs mini stick bars in Europe, or renovating a classic like Betty Crocker cake mix."

General Mills has modernised its portfolio, updating products from Cheerios to Yoplait to Progresso, expanding gluten free and organic offerings, and making nutritional improvements across brands, giving people more choices than ever.

Notable products launching this summer are:

  • Häagen-Dazs Frozen Yogurt Collection (France and Spain): Comes in plain, strawberry & macadamia nut. Available in pints and mini-cups.
  • Häagen-Dazs Mini-Stick bars (Europe, Australia, Asia): Häagen-Dazs ice cream stick bars reduced in size for guilt-free indulgence. Available in Salted Caramel, Vanilla Caramel Almond, and Chocolate Almond flavours.
  • Old El Paso Mini Stand 'N Stuff Taco Kits (France and UK): Easy-to-fill soft taco kits are perfect for bite-size appetizers and for kids. Comes in two combinations: Extra Mild Super Tasty and Sweet Chile & Garlic.
  • Yoplait Triple Sensation and Champs de Fruit (France): A premium yoghurt dessert with half-candied fruit layered on top of creamy Yoplait yoghurt. Triple-layered with two fruit flavours (Passion/Mango, Strawberry/Raspberry, Black current/Blueberry, or Pear/Apple) or smaller Champs de Fruit containers with fruit on the top (Strawberry, Mango, Passionfruit, Blueberry).

The company's full portfolio of new products can be found on its blog.