Gizzi Erskine Lines Up Permanent Sites For Plant-Based Junk Food Concept 'Pure Filth'

A collaboration between nutritionist Rosemary Ferguson and chef and TV presenter Gizzi Erskine, fresh new food concept Pure Filth was recently announced as a new pop-up at the Tate Modern art gallery in London ahead of a permanent opening elsewhere in the capital in the new year.

Their "fresh new food concept delivering nutritiously decadent cuisine" is set to open for three weekends on Level 1 of the new Blavatnik Building at the Tate Modern art gallery.

Their permanent site is set to be the first of three to open in 2018, serving an alternative take on junk food made from plant-based ingredients 'without the nasties'. The burgers, which Erskine says have taken a year to develop, including for example a Beetroot Bun and Black Bean Patty with a choice of sauces such as spicy tofu mayo or beetroot ketchup. The food, full of micronutrients and three of the recommended 10 vegetables a day, is designed to satisfy moreish cravings in the way conventional 'junk' food does; principally via the provision of umami: thus, the signature burgers are made from black beans, black lentils, black quinoa and their "specially blended umami paste."

Erskine says that Pure Filth has a wider aim of helping the industry look less at meat and "challenging the maxims that fast food cannot be healthy, and healthy food cannot taste great," while the concept fits in with increasing consumer demand for vegetarian and vegan food options.

Find out more about the Pure Filth pop-up on the Tate website.