Gordon's London Dry Gin is extending its portfolio with the addition of a new Premium Pink Distilled variant combining the sweet red fruit taste of strawberries and raspberries with the tangy flavour of redcurrant.
Annalisa Tedeschi, head of Gordon's at Diageo GB, said: "With the launch of Gordon's Pink, we are entering a vibrant sub-sector. In Spain, Pink Gin is a growing trend which accounts for 36% of value growth within the total Gin category, demonstrating a huge opportunity for success that UK retailers can emulate.
"With proven popularity, the strength of the well-established Gordon's brand name and a delicious, refreshing taste, we are confident that Gordon's Pink will prove successful with consumers and help to catapult Pink Gin into the UK mainstream."
Gordon's Pink Gin is a new addition to the ongoing pink trend, something that we identified earlier this summer in a foodwatching report. As a subscriber, you can read the full report here. Not got a subscription, get in touch today.