Grubhub and Match Team Up For the Best First-Date Cuisine

Grubhub, the nation's leading online and mobile food-ordering and delivery company, and Match, the world's largest relationship company, have teamed up to play food Cupid. Their data reveals sushi as the best cuisine choice for people looking to secure a second date and that Americans make more adventurous sushi choices on Valentine's Day. Additionally, data from Grubhub provides an in-depth look into America's Valentine's Day sushi ordering habits.

Prospective couples learn a great deal about one another through their menu ordering habits and restaurant recommendations during the early stages of dating. With this in mind, it made perfect sense for the leaders in the dating and food delivery categories to partner and point Cupid's arrow in the right culinary direction this Valentine's Day.

Single Americans should start practicing their chopsticks skills because Match's sixth annual Singles in America survey reveals that ordering sushi on a first date increases the odds of a second date by an astounding 170 percent. After reviewing Grubhub's food-order database, it became clear that Americans' Valentine's Day sushi meals are filled with more adventurous orders and fish choices than other days of the year.

"Food is a universal experience that brings people together and often elicits significant emotions," said Sandra Glading, Grubhub spokesperson. "So it's not surprising that choosing a particular food on a first date can impact someone's chance for a second date – particularly when that food is such an easily shareable cuisine. We had a lot of fun looking at this data and are hoping it might even help romantic diners secure a second date!"

Ordering off of a sushi menu can be intimidating, especially when trying to impress. Grubhub has compiled key insights from past Valentine's Day sushi orders to take some of the guesswork away from planning the perfect, palate-pleasing date night menu. The below findings, using data from 2015, reflect the preferences of over 40,000 restaurants and 1,000 U.S. cities.

He Said, She Said:
Men and women have differing opinions when it comes to selecting sushi rolls for a meal. For example, data shows that women tend to be more veggie-centric than their male counterparts:

  • Women are 214 percent more likely than men to order the garden roll and 153 percent more likely to order the spicy crab roll on Valentine's Day
  • Men play it safe with their sushi orders during a romantic Valentine's Day meal, ordering spicy yellow tail and salmon skin rolls 71 and 63 percent more often than women, respectively
  • Cucumber avocado rolls are ordered by women 138 percent more often than men year-round
  • Mango avocado rolls are ordered by women 133 percent more often than men on a typical day