Heinz And Absolut Collaborate On A New Pasta Sauce

Pasta alla Vodka done right. Food giant Heinz has launched a new collaboration with alcohol brand Absolut to create a new vodka pasta sauce.

Introducing the Heinz x Absolut Tomato Vodka Pasta Sauce, a creamy tomato, basil and cheese sauce with the addition of one game-changing ingredient - vodka, designed to boost the rich tomato flavour of the sauce and elevate your pasta dish. Despite pasta alla vodka being a staple italian dish for many years now, including more recent social media trends adding weight to this mix, this is the first collaboration from the two brands, but we already love the sound of it.

Caio Fontenele, Heinz New Ventures Director, said of the new launch: "We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz's high-quality tomato sauces and Absolut's premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!"

Find out more about the new combo on the Heinz website here.


In December we published a new foodwatching report on the tfp trendhub for subscribers covering all things pasta, looking at what's been trending. Areas covered included comfort, cost, shapes, flavours, art and more. Subscribers can access the report in full here. If you're not a subscriber but are interested in receiving our regular reporting then get in touch using the form below.