Heinz has joined forced with cheddar cheese brand Cathedral City on its latest innovative tinned beans flavour, Cheesy Beanz - a match made in heaven for fans of JP, Beans and Cheese.
The new combo follows research from the food producer giant which showed 47% of consumers in the UK putting beans and cheese as one of the best flavour combinations going.
Director of meals and insights from Heinz, Alessandra de Dreuille said of the new addition to the range: "We know Brits absolutely love pairing beans with cheese and so we're thrilled to finally announce our partnership with Cathedral City – bringing beans lovers up and down the country the ultimate perfect match."
Neil Stewart, head of cheese marketing at Cathedral City, added: "We're so excited to be teaming up with Heinz to bring this truly unique and delicious flavour to the UK. With 64% of brits agreeing that cheese makes beans even tastier, it feels like a no brainer. We're really looking forward to partnering with another family favourite to provide the nation with the everyday high quality and deliciously tasty meals they know and love."
The Heinz website product description says the following of the product - The sensational Beanz you grew up with, paired with bold flavours you'll want a bite of. What's rich, mature and puts a smile on your face? These Beanz with Cathedral City cheddar. Say cheese!
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