French cognac producer Hennessy and the NBA have joined forces to open a basketball themed bar at London's iconic Selfridges department store this August, riding the summer of sport wave.
The new Hennessy Corner Shop opened earlier this week and will run through until the end of the month. It features a Player's Lounge with a menu of themed and speciality drinks and cocktails, a mini basketball court where you can take part in a shootout challenge, plus limited-edition bottles with sleeves featuring team colours and logos of several of the league's best known outfits. There's also NBA merch on offer too as part of an immersive NBA experience.
The Selfridges website says of the new pop-up, It's game time at Selfridges London, where Hennessy has brought the sporting spirit of the NBA to The Corner Shop. Step onto the court and shoot some hoops at a basketball challenge, shop limited-edition, exclusive-to-Selfridges bottles and merchandise or take time out at the Hennessy Players' Lounge.
The pop-up is located in Selfridges' Corner Shop, its permanent pop-up space showcasing creativity and collaboration from a rotating line-up of imaginative retail concepts and innovations.
Find out more about the Hennessy x NBA Corner Shop here.
Image credit: https://www.selfridges.com/