Immersive Roastery Launches in Selfridges Foodhall

Roasting Plant, the only coffee retailer that roasts in every store, has launched a new immersive roastery in the Selfridges Foodhall, serving up one of the freshest cups of coffee in the capital.

Those heading into Selfridges for a caffeine fix can choose their favourite beans by smell from seven single origin beans and four blends, before then see it flying through the air in pneumatic tubes before making its way through to the barristas who will complete your personalised cup of coffee.

Roasting Plant describe themselves as 'the new wave of coffee'. We believe in innovation and creativity. We use technology to harness the power of the artisan and create a customised experience that will change the world of coffee forever.

The new Selfridges location joins two other Roasting Plant spots in London as well as five over in the United States. Find out more about Roasting Plant over on their Instagram page.