We're delighted to share with you, the 12th episode in the 'TFP in conversation with' series, which features people, businesses, brands and entrepreneurs from across the food & drink world - finding out more about why they do what they do, their purpose, how they see the future and how, in their way, they are championing change and shifting the future of food & drink.
In this episode, Charles speaks to Lily Bovey, Co-founder of GROUND – the 'green red meat company' about the timely launch of their new climate positive burger brand. Lily talks about the purpose of GROUND, what she's setting out to do, why now is the right time, the principles of regenerative agriculture, what a 'climate positive' positioning means and her concerns about mis-information in food and farming. In addition, Lily shares her views on the scalability of regenerative practices in farming, the use of straight talking language and provocative branding in the communication of the message, her aspiration for consumers to make a positive choice to eat the foods that they love but without negatively impacting the environment and her hopes for the legacy of GROUND.
Just in case you've missed them, please see video links below to a couple of our 'TFP in conversation with...' episodes.
Look out for our next 'thefoodpeople in conversation with' where we'll be speaking to one of the hottest chefs in Italy right now, Valentino Cassanelli. Valentino joins us to talk about how he uses the local landscape as culinary inspiration, what 'modern Italian' cooking means to him, his renowned tasting menu 'On The Road'…a story about his life, his 'COVID' pop up beach restaurant, why Italian food is so comforting and what makes his award winning pasta dish so special.
For more on thefoodpeople, to find out about 'shifting the future of food & drink' or to join the TFP community do get in touch.