Introducing our new bi-annual Break Out Reports

Alongside the regular foodwatching, drinkswatching, healthwatching and menuwatching reports that are published on the Trendhub for subscribers, we've now introduced two new bi-annual Break Out Reports which give a broad overview of the main trends we've witness and tracked over the past six months, across menuwatching and categorywatching.

As we pass the half way point of 2021, we take a look at the changing world of both grocery and hospitality. The idea behind these additional summary reports is that it should help you step back and look at the big trends that look set to evolve further from a helicopter perspective.

This year's report is inspired by the Pantone colour of the year. Every year the Pantone Colour Institute chooses a colour to sum up the year; for only the second time ever 2021 saw two colours chosen, “Ultimate Gray' and “Illuminating Yellow" which are both practical and solid, yet at the same time uplifting.

This ethos can be applied to both grocery and hospitality. For example, grocery has pivoted with technology ensuring rapid delivery to any location and extended global recipes enable us to explore even further. At the same time as such innovation, there is a real back to basics, down to earth approach as sales of organic food and interest in regenerative farming reaches an all time high.

As well as looking at the big trends across total hospitality and grocery, we also pull out some key channels and categories that have undergone either huge sales increases or faced significant challenges during the pandemic, and look at how key trends within these are evolving for the future.

Discover the two reports here:

Categorywatching Break Out Report

Menuwatching Break Out Report