ips - Intelligent Protein Snacks

Smart snackers rejoice! ips All Natural, the innovative company behind the world's first chip made with egg white protein, have debut a larger three-ounce bag in its four signature flavours—Barbeque, Sea Salt & Black Pepper, Aged White Cheddar and Cinnamon— at the Winter Fancy Food Show (booth #1675) in San Francisco, Calif., January 19-21.

"Today more than ever, consumers are looking for better-for-you options to replace the fat and empty carbohydrates found in traditional chips with nutrition their bodies actually need. With the introduction of our three-ounce bags, health-conscious snackers can easily share a protein-packed snack with friends or family," said founder Sean Olson. "ips are a perfect choice for those looking to stock their pantries with a smarter snack, as they offer 7g of lean protein per serving—as much as two egg whites. We've also amplified the taste in our Barbeque flavour to make it bolder, richer and smokier, so you'll not only enjoy the taste, but also feel great about satisfying your snack craving any time of the day."

Like the company's existing one-ounce, on-the-go snack size, ips' three-ounce bags contain chips made with non-GMO corn and egg whites, and are all-natural and gluten-free. In addition, they have half the fat of fried potato chips, as well as fewer carbs than baked chips, thanks to the company's Pressure-Puffed™ process. Each variety also contains no artificial flavours, colours or preservatives and zero grams trans-fat.

Founded in Los Angeles, Calif., by a dad whose kids loved the crispy edges of the eggs he made them for breakfast, ips All Natural is a new natural-food company that has cracked the code on creating better-for-you, protein-packed snacks. The company's ch(ips) are 'intelligent protein snacks' that harness the power of egg whites to deliver a delicious snack chip with a crisp, satisfying crunch