As the saying goes, "you scream, I scream, we all scream for ice cream," and a new online survey from Mars Ice Cream, conducted on their behalf by Harris Poll in June 2015 among over 2,000 U.S. adults, reveals this holds true with two out of three (65%) Americans who say ice cream is among their favourite food to eat during the summer. Millennials, more than any other age group, say ice cream is their favourite summer food. Americans are more than twice as likely to name ice cream (65%) over pie (27%). And sweet, creamy ice cream treats hit the spot for more Americans than summer's savoury standbys of burgers (63%), hot dogs/brats (52%) and ribs (45%).
July is National Ice Cream Month – a month-long celebration of this irresistible frozen dessert. July's hot, sunny days and warm, lazy nights create the perfect occasion for satisfying your sweet tooth with a scoop of your favorite ice cream flavor or frozen novelty on a stick. And if you're not already eating ice cream daily, as one quarter of men aged 18-34, consider making National Ice Cream Day, July 19, the day to indulge.