Pringles Unveils Mystery Flavour in Nostalgic Super Mario Campaign
Pringles has launched a new, nostalgia-powered campaign rooted in 90s gaming culture, to celebrate its partnership with 40-year-old gaming icon Super Mario.
Popping up on the scene is a new limited-edition "mystery flavour" in a distinctive silver can featuring one of the Super Mario universe's signature mystery blocks, punctuated with a question mark. Fans able to uncover the mystery by correctly identifying the flavour will have the chance to win a trip to New York City.
The partnership will also see Super Mario, Luigi and friends on Pringles' iconic tubes across all major supermarkets from mid-January until May, giving consumers the chance to win a Nintendo Switch with every can.
Rebecca Worthington, Pringles Marketing Lead UKI, said: "We know that Pringles is a leading snack brand of choice for gamers, and with 90s nostalgia firmly back in fashion this year, we're partnering with the most enduring gaming franchise, Super Mario, to remind a generation of gamers of those magical early experiences which grew into a lifelong passion."
To find out more about the nostalgic campaign, click HERE.
KFC Drops KWENCH Drinks in Manchester – A Limited-Time Taste Adventure!
KFC UK & Ireland has announced the exciting launch of its new specialty drinks range: KWENCH by KFC. The line will be exclusively available in Manchester from any one of the 38 participating restaurants, from 27th January for a limited time.
The extensive new menu will include Poppin' Refreshers, Lemonades, Krunch Shakes and Iced Koffee Krunch – each with an exciting variety of flavours.
Dhiren Karnani, strategy & innovation director, KFC UK & Ireland, said: "We're excited to launch Kwench by KFC in Manchester – the very first city to experience our bold step into the growing specialty beverage category. We know that for Gen Z, drinks choice is a key factor when deciding which food brand to visit. That's why we created Kwench by KFC – a freshly prepared drinks range designed to cater to every craving, from refreshing pick-me-ups to indulgent shakes. Packed with craveable, visually stunning flavours, this launch is set to solidify KFC as the ultimate destination for Gen Z."
Check out the range of new KWENCH drinks at KFC HERE.
Rap duo Krept and Konan Launch Saveways: A Game-Changing Store Celebrating Cultural Diversity Through Food
Rap duo Krept and Konan are branching out into the supermarket business with their new venture, Saveways.
Located in Croydon, the massive store aims to celebrate cultural diversity through food while raising the bar for halal and global food retail in the UK.
Krept and Konan have teamed up with restaurateur Kaysor Ali who runs the halal restaurant group Steakout and Smacks Hamburgers.
He commented: "Together, we've combined our skills, networks, and passion to create a supermarket experience that not only serves the community but sets a new standard for quality, inclusivity, and excellence in the UK food retail space."
To find out more about the store opening, click HERE.
2025 James Beard Awards: The Restaurants & Chef Semi-finalists Shaping the Future of Food
The James Beard Foundation has announced this year's semi-finalists, revealing the chefs and restaurants potentially up for consideration for the 2025 James Beard Awards.
This year's awards feature three exciting new categories: Best New Bar (honouring a new wine bar, beer bar, cocktail bar, coffee bar, or any beverage-focused business that has already shown excellence), Outstanding Professional in Beverage Service, and Outstanding Professional in Cocktail Service.
Finalists in the Restaurant and Chef categories will be announced on 2nd April, with winners awarded at the James Beard Restaurant and Chef Awards Ceremony on 16th June at the Lyric Opera of Chicago.
To see the full list of 2025 semi-finalists, click HERE.
Celebrating Burns Night with Aldi's Limited-Edition Square Sausage Pakora
Aldi Scotland has partnered with Ayrshire-based food producer Punjab Pakora to create a limited-edition square sausage pakora for Burns Night.
These square sausage bites are lightly fried and come with a zesty tomato and chilli dip for an extra kick. They're designed to add a flavourful touch to seasonal celebrations.
The spicy twist on a breakfast classic is now available exclusively in Aldi's Scottish stores, priced at £1.99 for a 200g pack of six pieces.
Graham Nicolson, Group Buying Director at Aldi Scotland, said: "Punjab Pakora is consistently thinking of new ways to excite and delight consumers, and we know this latest offering will go down an absolute treat with them."
Click HERE to find out more about Aldi Scotland's seasonal celebrations.
Hands-On Half Term: Exploring How Food Shapes Our Lives
Finally, if you're looking for ways to keep the family engaged over the half-term break, how about a visit to the V&A?
Taking place between Wednesday 19th – Friday 21st February, How Food Shapes Us includes hands-on activities that explore food, culture and design.
All activities are free and drop-in – families of all ages are welcome!
You can find out more about activities at the V&A HERE.
Image Credits: KFC / Saveways / The James Beard Foundation / Well This Is New Instagram