American comedian and actor Jerry Seinfeld has released a new movie about the fictional history of Pop-Tarts, and the cereal rivalry between brands Post and Kellogg's - Unfrosted.
The new movie is available to view on Netflix from today giving a humorous take on the snack's origin. There are said to be certain parallels to real life events in the production of the now globally popular cereal treat, namely the fictional lead character Bob Cabana, a Kellogg's executive and the driving force behind bringing the Pop Tart to life. Cabana is said to represent the real-life bakery plant manager, William Post, who perfected the snack.
In other food and television crossover news, products from Jeremy Clarkson's Diddly Squat Farm Shop, as made famous from the Amazon Prime hit show Clarkson's Farm, are now available on the shelves at Amazon Fresh. The launch ties in with the premier of the latest series of Clarkson's Farm today.
Amazon Fresh is now stocking a range of food and drink from the shop, including jams, chutneys and spreads, sweet and savoury snacks, and more.