Kerry Dairy, a leader in the UK dairy industry, has launched an innovative new hybrid product range that blends oat and dairy, called Smug Dairy.
In what's claimed to be a category-first for the UK market, the new chilled range of products will be introduced across leading supermarket chains this spring including Sainsbury's, Tesco, Morrison's and The Co-op. The range features six products, including three cheddar cheese alternatives, two butter products and a hybrid milk.
The brand worked towards this new product launch having set out to bring new innovation to the dairy category as well as shaking up the binary perceptions of dairy and non-dairy markets. The launch is also supported by research from the brand too with consumer insights from YouGov and ComRes citing that one in four considering dietary changes driven by health, environmental, and ethical considerations.