The festive season may be over, but nothing takes the edge off January blues like a delicious cocktail. So if you're looking for libation inspo for happy hour, look no further – because our drinkswatching report on Winter cocktails is now live on the hub!
Of course, Christmas parties provided plenty of winter party feels - from boozy egg nog twists, to riffs on classic confectionary… After Eight grasshopper, or Chocolate Orange martini anyone? Or skip straight to dessert, but liquid form – as pudding-inspired concoctions are better than ever, with the indulgent flavours of pavlova, tiramisu and cheesecake making their way into our cocktail glasses. After all, calories don't count in winter right!
And we mustn't forget about super seasonal sips… those drinks that transport you to a cosy fire, watching the snow outside while you sip a winter warmer. Think mulled and spiced cocktails, heady with the scents of clove, nutmeg, cinnamon and anise. Or how about soothing cocktails made with seasonal favourites like chestnut, maple, honey, fig, apple or brown butter. Caramelised Fig Old Fashioned, or Calvados Appletini? Sign us up for one of each!
Fancy checking out these, and many(!) more trends in Winter Cocktails? Check out our full drinkswatching report, live on the hub now.
Looking for more report insights?
If you're not already a trendhub subscriber and would like to see more of this report, book a complimentary 30-minute demo with one of our team to see how the trendhub can support you in making informed decisions, based on our insights into consumer trends.
On the demo, we'll build a report together on any subject of your choice... perhaps to help with a project in the pipeline? Plus, it'll be yours to keep after the call!